After discussing with my group we decided to split the designers between us in order to narrow down and in turn reach our chosen designer for our project. My delegated designers were Ashley Williams and Marques Almeida.
I started my research on Ashley Williams first and discovered she has a huge celebrity following amongst young female celebrities. This lead me to think about the possibilities we as a group could create such as having a celebrity face for the brand or possibly doing a collaboration with Ashley Williams. Her celebrity fans include Rihanna, Harry Styles and Rita Ora.
Through the research I have compiled for Ashley Williams I believe she will be a great designer to do our project on because her collections are fun, quirky and loud. Due to my current internship at Motel I can see a connection between Motel and Ashley Williams as they both target creative and bold young women. Having worked on creative projects such as blogging events for Motel I think I would find it easier to generate ideas for Ashley Williams than a more classic designer.
Ashley Williams also has a jewellery line with Pixie Gelfdof called FunkyOffish.
Funky Offish is also the name they use to describe their consumers. It means ‘an attitude and way of life.’ This has lead me to believe that Ashley Williams is a fun, free-spirited designer which if we as a group decide to choose her we will be able to use our creativity to create a successful PR campaign.